2014 Pongal was celebrated with a lot of fanfare on Tamil television. Some of the biggest movies of the previous year were premiered on leading channels on Pongal day (Jan 14).
The TAM ratings are out, which saw some surprise winners on Tamil Satellite channels. It shows that channels with reach and popularity are important to get the TRP’s.
Sivakarthikeyan’s Varuthapadatha Valibar Sangam shown on Kalaignar TV is the big Pongal winner with the highest TRP (Television Rating Point) of 12.29 among films shown on January 14.
A close number two is Ilayathalapathy Vijay’s Thalaivaa which premiered same day as VVS on Sun TV and got a TRP of 11.39. In the third place is Arya and Nayanthara’s Raja Rani which was also premiered on January 14 on Vijay TV with a TRP of 7.36.
At number four is Sasikumar’s Sundarapandian on Sun TV on January 14 with a TRP of 7.22. In the fifth place is Vimal-Siva-Santhanam Kalakalappu Masala Cafe shown on Sun TV on January 14 got a TRP of 6.92.
At number six is Jai’s Naveena Saraswathy Sabadam shown on Vijay TV on January 14 with a TRP of 4.48. And in the seventh place is Vishal’s Pandiya Naadu on Raj TV shown on January 14 got a TRP of 3.76.