And that's what happened to Ayushmann Khurrana the other day. The VJ-turned-actor logged on to Twitter only to be met by a flood of tweets about his own death!
Turns out, a website called Global Associated News reported that Ayushmann had died in a snowboarding accident while on holiday with friends in Switzerland.
So apparently, the Ayushmann we spotted at the success party of Nautanki Saala was his ghost!
The poor guy had to tweet about his continuing existence in the land of the living.
"I have been hearing some bizarre rumours about my demise. RIP rumor mongers. Thanks!"
And for those of you who found the website's name familiar: it's the same one that carried death hoax stories on Hollywood actors like Adam Sandler, Channing Tatum and Charlie Sheen.
Now Bollywood is on its radar.