Vijay is the new 'Thuppakki' from Kollywood to be zooming past like a bullet. Adirindhi is turning in impressive figures at the box office. Released on Thursday, it saw the cash registers ringing. Trade trends suggest that the message-oriented, mass entertainer may well get past the Rs. 15 Cr figure in terms of share as it scored huge amount in its four-day first weekend.
This will make the movie the biggest hit in Vijay's career as far as AP and TS are concerned. (In fact, this figure hasn't been garnered by any other Tamil hero in recent years, Bichagadu being an honourable exception). After the 2016 Summer flop called Police, Vijay's prospects hardly were looking up in Telugu.
When Adirindhi failed to have a simultaneous release in October, it was another letdown. Despite this, the Atlee movie has struck gold right from the first day. Its success once again proves that some standard storylines and formulae can ensure minimum guarantee returns. The formula of revenge as seen in Vichitra Sodarulu, the pain of the victims of callousness as seen in Bharateeyudu, and the outrage against the negligent and unethical medical system as brought out by Chiranjeevi's Tagore have all been mixed well in Adirindhi. However, it is Vijay’s performance and gripping first half have made all the difference.
With this Vijay has created a good market in Telugu now.