Will RGV's experiment click?

Last Updated: Thu, Jul 10, 2014 11:04 hrs

Ram Gopal Varma's latest flick, Ice Cream, will be releasing on July 12th. The film shot using FlowCam Technology has created enough buzz thanks to RGV's publicity tactics. He claimed that this was the first film to shot using FlowCam technology. He also told media that his heroine, Tejaswini, went Full Monty for a scene in the movie. Although Tejaswini says otherwise, this has raised curiosity.

The maverick director has lost his Midas touch long back but has been topping the headlines due to his publicity tricks. Having completely shifted his base from Mumbai to Hyderabad, Ram Gopal Varma is churning out Telugu films for every two months. But he is yet to score a hit in his latest innings.

Will his Ice Cream really stay longer at the box-office or will melt away easily?

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