The Kerala Youth Congress picketed the prestigious Kavitha theatre in Ernakulam which was screening Vijay’s Velayudham. It was a part of the Youth Congress state committee decision to picket theatres in the state which had taken the decision not to screen any new Malayalam films.
Remember the Kerala Film Exhibitors Federation (KFEF), the powerful organisation which controls the theatres in the states ‘A’ class centres, refused to screen new Malayalam releases. The other language Diwali releases mainly Velayudham, 7aum Arivu and RA.1 had taken over most of the screens.
Says Kerala Youth Congress president PC Vishnunath: “At a time when a lot is said about compulsory Malayalam education at all levels, classical language status for Malayalam and so on, it is a sad fact that the theatres in Kerala are not screening Malayalam films. We will ask the government to screen Malayalam films compulsorily and also hike up entertainment tax for OLF’s.”
The Kerala Minister for cinema KB Ganesh Kumar made it clear that he will not hold talks with KFEF till Malayalam films are regularly screened across the state by the theatres.