Actress Bipasha Basu has been roped in to endorse a range of smartphones, phablets and tablets by Pune-based company Byond Tech Electronics Pvt. Ltd (BTEPL).
Bipasha will be the face of the brand Byond, primarily targeted at tech-savvy young consumers, with a penchant for latest technology.
"Bipasha is an ideal face for Byond as she epitomises all the qualities of our brand. She has a combination of beauty, elegance, fitness and intelligence in her," Prashant Bora, founder and CEO of BTEPL, said in a statement.
"To personify the qualities of our brand, we felt Bipasha was a perfect fit. Similar to the brand, she too is popular across the country, and our customers would be happy to see her in our brand communicationsm," he added.
As part of the deal, Bipashu will feature in print, TV and online advertisements for the brand.