New Delhi: Catch 'em young - is the mantra of most anti-tobacco awareness campaigns. Giving youngsters all the gory details of how tobacco intake can lead to dreaded diseases is easier compared to trying to convince unwilling adults to quit, say experts and counsellors.
"Youngsters especially in school are most vulnerable to smoking... being curious and under peer pressure they start as early as at 8-10 years," Sunitha Gupta, convenor of the Indian Cancer Society (ICS), said.
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Image: School children wear masks and carry tobacco products during an awareness rally on the eve of World No Tobacco Day in Bhubaneswar on Saturday.