Mumbai, May 24 (IBNS) Hindi film Cocktail has crossed 1 million views in just about 2.5 days.
Invites to the cocktail party were sent via Facebook and promotions on Twitter, followed by the online launch of the first look of the movie on Sunday midnight.
A source from the production house, said, "The idea is to create maximum buzz within the online community as their reaction is instantaneous. We wanted to give certain exclusivity online and have special plans for TV promotions as well."
Getting a mammoth 1 million views on YouTube along with constant and quick interactions on Twitter and Facebook has made a huge buzz about Cocktail.
Three tweets have led to 900 followers on the official twitter account of Cocktail.
Cocktail is written by Imtiaz Ali and directed by Homi Adajania.
The music is given by Pritam Chakraborty which gives a fresh breath of air.
The story of three friends stars Saif Ali Khan as Gautam, Deepika Padukone as Veronica, and newbie Diana Penty as Meera.