Apparently, Tihar Jail has decided to call in a bunch of yuppies – or aspiring yuppies – from IIM Ahmedabad, to brainstorm for marketing ideas to help sell Tihar's products better. However, since the country's most famous jail houses a host of celebrities, and has seen several high-profile detainees over the last year, one wonders whether the authorities really need help from business management students. I mean, look at the endorsement potential within its walls.
This Diwali, there are several products Tihar could create and sell, complete with the personalities they're named after. So, how's this for starters?
Kani Boomerangs
She's pleaded as a mother, as a woman, as an artist, what-have-you. But Kanimozhi has been in jail for more than five months, despite judge O P Saini praising her conduct at the hearing, and even the CBI having mood swings over whether or not to oppose her bail plea.
And that's not the only boomerang effect the poet-turned-politician has witnessed. The first couple of times her father Karunanidhi showed up, he spurned goodwill trips to the houses of his allies.
This time round, though he wheeled himself into Sonia Gandhi's and Manmohan Singh's homes, complete with bouquets of red roses and yellow flowers for the two leaders respectively, his gesture only seemed to ricochet.
Image: Kanimozhi, a Member of Parliament and daughter of DMK Chief M. Karunanidhi, arrives at Patiala court over the 2G-spectrum case in New Delhi on May 20, 2011.
