Shri Shri Ravi Shankar advised Muslims to simply ignore Kamal Haasan's controversial movie Vishwaroopam just as the Madras High Court continued to hear the case against the superstar's film.
He said a ban will only make the issue bigger and give it wide scale publicity.
"If someone has depicted Muslim religion or Muslim people in a bad light, we don't have to be concerned about it. Do not take these things too seriously. Entertainment is entertainment - people see it and then forget it. Anything which is banned attracts more publicity," he told his followers, whom he addressed as "Muslim brethren", in a video posted YouTube.
Drawing a parallel from the recent movie "Oh My God" where he alleged that Hindu culture is depicted in a very bad light, Shankar said that he advised against protesting because "protesting and banning a movie only gives them more publicity".
"It (Oh My God) was openly derogratory for worshipping puja style and criticising every aspect of the Hindu culture and there was a big uproar and many organisations, many people, many ashrams wanted to protest. So, whenever you protest, whenever you ban something it gives much more publicity, so let them be, let them say what they want to say, it just dies down," said Shankar.
He further said relations between Hindus and Muslims wouldn't be affected by this movie.