Zoller, who used to work at a staffing agency, started her business because "I saw women coming in to this agency, and they had great resumes, but they weren't getting jobs because they didn't know how to dress."
She noted clients who would go to interviews showing cleavage--a huge no-no--or wearing see-through garments. One woman wore fishnet stockings. "It's those silly details that get in the way [of getting the job]," she says.
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When you're thinking about what to wear, Zoller advises choosing an outfit that is customary to your industry and taking it up a notch. For conservative businesses, for example, you should wear a matching skirt or pantsuit with pantyhose--carry an extra pair on hand in case they run--and closed-toe shoes. In an Internet or public relations firm, consider dressing a little trendier: sling-back heels, a button-down shirt and a pair of slacks.
Image: Don't sex up your outfit