Ford Endeavour: A perfect SUV
On pricing war
Indianauto industry is witnessing entry by new players across differentsegments and it will be speculative to assume that this would result ina price war.
We have always maintained that competition is away of life and expect the automobile industry to remain extremelycompetitive. With every new car launch, there is bound to be someimpact in the overall market. And we at Ford India believe that goodproducts differentiate themselves. We constantly look to keep ourportfolio fresh and contemporary with well-engineered models and areconfident that we will be able to maintain our position in the segmentswe operate in.