Ford Fiesta`s Duratorq TDCi recently created a mileage record
Are the markets cluttered?
Theautomotive space is becoming increasing competitive and challenging forall the players but we feel competition is healthy and there is roomfor more. It means it will be only good for consumers as they get morechoice.
The consumer tastes and preferences are becoming niche and they are willing to experiment with newer technologies and designs.
AtFord, we have tremendous confidence in our superior, world-classproducts, designed to meet the needs of the Indian customer. As Imentioned before, good products will always differentiate themselves.For eg, Ford`s TDCi diesel technology in the Fiesta has set a benchmarkwith fuel efficiency.
But there are certain industry challengesthat the sector as a whole is facing today. Factors as rising costs,impact of higher interest rates, fuel prices, regulations, roadinfrastructure may slow down the expected growth. A transparent andresponsive policy framework always attracts quality investment in thecountry.