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Sify Home >> News >> National >> Freebee, not discount is this year's mantra for Diwali sale

Freebee, not discount is this year's mantra for Diwali sale

New Delhi: Planning to buy a plasma TV and a designer watch this Diwali? Then how about getting both the things at the cost of one!

With the festive season in full swing, consumer durable companies are offering expensive freebies with main products, instead of the traditional cash discounts, to push sales. The reason: Inability to lower prices any further after successive discounts.

Image: A vendor displays Chinese-made decorative lights at a shop in Kolkata on October 27, 2010, ahead of the Hindu festival of Diwali. Local markets have been flooded with cheap Chinese electric lights, replacing indigenously manufactured earthen oil lamps ahead the Hindu festival of Diwali.

Text: IANS

Images: AFP/PTI



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