US Republican strategist Karl Rove has said that rebuilding the GOP brand in California will be a difficult task, and the party must recruit candidates who reflect the diversity of the country, and in particular, California.
He stressed that the party needs to create a strategy to spread their message to a wider audience.
According to Politico, Rove said that Republicans 'need to be asking for votes in the most powerful way possible, which is to have people asking for the vote who are comfortable and look like and sound like the people that we're asking for the vote from.'
Rove said rebuilding the California Republican Party might be so tough that party activists might choose to continue on their current path, 'or you can get up off of the mat and throw yourself back into this contest.'
His message to delegates, activists and local party officials throughout California was in line with the philosophy behind his new political action committee, the Conservative Victory Project, the report said.
The committee was established to support Republican candidates it deems electable, offsetting GOP candidates who might offend key parts of the electorate. (ANI)