'Government priority is to streamline design education'

Last Updated: Thu, Dec 13, 2012 14:30 hrs

New Delhi, Dec 13 (IANS) The government's priority is to streamline design and branding education to enable Indian industries gain a competitive edge, said Saurabh Chandra, secretary of the department of industrial policy and promotion, at a design summit here Thursday.

"Design plays an important role in making our industries competitive and it enables us to find new opportunities," Chandra said at the inaugural session of the 12th CII-National School of Design Design Summit in the capital.

He added that the "priority of the government was to streamline design education and branding."

The two-day event focuses on the importance of competitive design and artistic packaging of products in the changing industrial scenario of India.

"The Indian Design Council was set up under Anand Mahindra and has been successful to achieve these objectives," Chandra said, emphasing the significance of "new benefits that are relevant to design efforts as well to encourage innovation and development."

Adi Godrej, president of Confederation of Indian Industries (CII), said: "Innovation was the key to (India's) industrial progress".

"We are already in an era fraught with global challenges. We need to respond with strategies and other necessary instruments. Innovation offers impetus for growth."

Pradyumna Vyas, director of National Institute of Design, stressed on the importance of integrating technology, social sciences, marketing and design.

"At the last campus placement there were 230 students for 250 jobs, which is indicative of a sudden demand," Vyas said.

He pointed out that countries like Korea, Japan and Taiwan had a head start in terms of infrastructure for training in design and production.

"The fact that Japan had 150 schools, Taiwan 52 and India 30 was articulate enough," he said.

Naushad Forbes, chairman of the CII's National Committee on Innovation and director of Forbes Marshall Ltd, said: "There was no time better than now for design".

"The number of designers we are producing is growing by the year and there was a significantly larger number design programmes in the country," he said.

The design awards were presented on the first day of the summit. The CII-Excellence Award 2012 in the overall category of visual communication was won by Font Design for Aaj Tak TV channel by Codesign Brand Consultant Pvt Ltd.

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