New Delhi, Jan 1 (IANS) Hockey India (HI) Tuesday roped in Hero MotoCorp as the title-sponsor for the Hockey India League (HIL) starting Jan 14.
HI has signed a multi-year deal with Hero MotoCorp for the title sponsorship.
Narinder Batra, secretary general of HI and chairman of the league said: "We are delighted to have Hero MotoCorp as the Title Sponsor of the Hockey India League. Hockey India League thanks Hero MotoCorp for coming on board to become our partner."
Pawan Munjal, managing director and chief executive officer of Hero MotoCorp, said: "Hockey holds a special place in our hearts and we are pleased to partner with Hockey India League. I am sure that the initiative taken by Hockey India to start this league will go a long way in developing the game and bring back its old glory."
In the past, Hero has been title sponsor of the 2012 Olympics Qualifier Tournament and the 2010 World Cup.
The inaugural Hero Hockey India League will be held from Jan 14 to Feb 10. Five teams -- Delhi Waveriders, Jaypee Punjab Warriors, Uttar Pradesh Wizards, Mumbai Magicians and Ranchi Rhinos -- will compete in the inaugural season at five venues - Delhi, Jalandhar, Lucknow, Mumbai and Ranchi, respectively.