New Zealand is now expecting millions of dollars from the Hobbit film trilogy of Oscar-winning filmmaker Peter Jackson, after his Lord of the Rings franchise created a similar boom in the tourism industry.
Kevin Bowler, chief executive of Tourism New Zealand, said that the films help in the marketing, as they have been drawing fans getting attracted to the landscape shown in the films.
Hardcore fans specially visited filming locations and places where particular scenes have been shot, he added.
Bowler also said that this would bring in revenue worth between 400 and 500 million NZ dollars annually, The Age reports.
Also expected to appeal to tourists is the improved hobbit village where Bilbo and Frodo live in Middle-earth, on a sheep and cattle farm at Matamata, 175 kilometres from Auckland.
As well as 44 permanent hobbit holes complete with gardens, orchards, smoking fireplaces and washing lines dangling hobbit clothes, the filmmakers have built a replica of the Green Dragon Inn, which serves hobbit beer and cider. (ANI)