Hugging a loved one isn't just a great way of bonding, it has several physical benefits as well, researchers say.
Scientists found that the hormone oxytocin was released into the blood stream when you hold a friend close. This lowers blood pressure, reduces stress and anxiety and can even improve your memory.
However, you have to be selective over who you hug. Giving a polite embrace to someone you don't know well can have the opposite effect, according to research from the University of Vienna.
Oxytocin, a hormone produced by the pituitary gland, is primarily known for increasing bonding, social behaviour and closeness between parents, children and couples.
Increased oxytocin levels have been found, for example, in partners in functional relationships. In women, it is also produced during the childbirth process and during breastfeeding in order to increase the mother's bond with the baby.
Hugging can also soften your personality. The researchers said someone who hugs loved ones often become more empathetic over time.
"The positive effect only occurs, however, if the people trust each other, if the associated feelings are present mutually and if the corresponding signals are sent out," the Daily Mail quoted neurophysiologist Jurgen Sandkuhler as saying.
"If people do not know each other, or if the hug is not desired by both parties, its effects are lost," Sandkuhler said.
However, when we receive unwanted hugs from strangers or even people we know, the hormone is not released and anxiety levels rise.
He said that this can lead to pure stress because our normal distance-keeping behaviour is disregarded. In these situations, we secrete the stress hormone cortisol. Hugging is good, but no matter how long or how often someone hugs, it is trust that's more important.
Sandkuhler therefore cautioned against the worldwide "free hugs" campaign - a social movement involving individuals who offer hugs to strangers in public places. (ANI)