Thiruvananthapuram, Jan 23 (IANS) Kerala Wednesday got its 10th full fledged TV channel after Mathrubhumi News went live here.
Mathrubhumi News was inaugurated by its chairman and former Lok Sabha member M.P. Veerendrakumar who heads the Socialist Janata (Democratic) Party, an ally of the ruling Congress-led United Democratic Front.
In Kerala's media industry, Mathrubhumi is the number two to Malayala Manorama, and the former's entry into the electronic media domain comes at a time when the latter already has a news and entertainment channel.
Waiting in the wings are two more TV channels from Madhyamam and Kerala Kaumudi - both reputed media houses.