Vada-pav Vikreta Sena chief Sanjay Gurav said Shiv vada-pav was expected to be launched Jan 23 - Shiv Sena chief Bal Thackeray`s birthday. Shiv Vada-pav will cost between Rs.5 and Rs 6 per piece.
However, the MVVS will avoid committing the blunders of the former party scheme - the Shiv Udyog Sena (SUS) - to provide jobs to unemployed Maharashtrian youth.
The SUS, for which funds were raised in 1996 by organising a live show by singer Michael Jackson, floundered since it did not have official permission.
Image: Pedestrians walk past a Jumbo King food outlet, a Mumbai-based fast-food company that sells vada pav.