Since being dead for a year, Osama Bin Laden has not been up to much.
His influence has not spread and neither has he become the kind of celebrated martyr that many feared his death would make him.
Al Qaeda has been unable to (so far) make any grand retribution. They admitted he was dead, and just seemed moved on.
A lot of this can be attributed to the savvy propaganda and information control the US government has displayed in the past year.
It began with the body. The Americans got rid of it at sea, thereby preventing any shrine in his honour. Then they refused to release photographic evidence of his death, denying his supporters the chance to parade with poster-size replicas of those pictures.
But these were just the beginning. All year round, stories have been trickling out from Washington based on the items that the SEALs took from his house that fateful night. These stories gave us a carefully controlled glimpse at a Bin Laden so far unknown to the world.
Text: Vinayak Hegde
Image: This is an undated file photo shows al Qaida leader Osama bin Laden, in Afghanistan.