Having produced three prime ministers and another who shunned the crown in response to her "inner voice", the Gandhis are India's foremost political brand.
The unending curiosity over the untold tales of the Gandhis has generated a cottage industry of Gandhiana.
This is more so because the Gandhis, despite being in public life, have operated on the principle that aloofness adds to the family mystique.
As a fourth Gandhi positions himself to acquire the mandate to reclaim the rights over Race Course Road, there is unending speculation over a 42-year-old Rahul Gandhi, about whom precious little is known.
Image: Congress party leader Rahul Gandhi attends an election campaign rally in Allahabad, Uttar Pradesh, Sunday, February 12, 2012.
Text: Business Standard