Bollywood's very own 'Tiger' Salman Khan has been roped in to endorse Britannia's Tiger biscuits.
The actor, who recently scored a six with Ek Tha Tiger at the box office, is happy with his latest tie-up.
"I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids. The very mention of Britannia brings their famous jingle 'ting ting ting ting' to my mind. I really look forward to a happy and successful association," Salman said in a statement.