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Salman to endorse Tiger biscuits

Source : IANS
Last Updated: Sun, Nov 04, 2012 05:28 hrs
Salman turns rail announcer

Bollywood's very own 'Tiger' Salman Khan has been roped in to endorse Britannia's Tiger biscuits.

The actor, who recently scored a six with Ek Tha Tiger at the box office, is happy with his latest tie-up.

"I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids. The very mention of Britannia brings their famous jingle 'ting ting ting ting' to my mind. I really look forward to a happy and successful association," Salman said in a statement.

The 46-year-old is considered to be a "great fit" for the brand, says Anuradha Narasimhan, category director, health and wellness, Britannia Industries Limited.

"We found a great fit for Britannia Tiger with Salman Khan - someone who is extremely passionate about fitness and a healthy lifestyle, and equally passionate about children and their association will take our brand to new heights," said Narasimhan.

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