Popular American children's television series Sesame Street has hit one billion views on YouTube.
The children's program is closing in on the kind of digital milestone usually reserved for the likes of pop stars and cat videos.
Sesame Street will soon pass one billion views on YouTube, and it's celebrating the mark with a campaign to get it there, the Telegraph reports.
According to the report, Sesame Street will post a video featuring the character Telly Monster, urging viewers to click the show past the final 20 million views and unlock a "top secret video."
For Sesame Street, the milestone, a first on YouTube for a nonprofit or US children's media outlet, reflects the increasingly multimedia nature of children's entertainment, the paper said. (ANI)