A spoof music video appealing to Africans to donate radiators for freezing children in Norway has reportedly become viral on the internet, after being viewed more than 480,000 in five days on YouTube.
The video, a parody of the 1985 US charity song "We are the World", was the idea of a Norwegian group which said it aimed to challenge stereotypes about Africa.
The song has been released online by the spoof charity Africa for Norway and features South African rapper Breezy Vee, who warned that Norwegians faced frostbite as the country's cold season advanced.
"People don't ignore starving people so why should we ignore cold people? Frostbite kills too. Africa, we need to make a difference to Norway," The Telegraph quoted the video, as saying.
According to the paper, the video then features a charity song about the apparent crisis, interspersed with footage of Norwegians struggling in the snow and scenes showing people taking their heaters to donate to the campaign.
The single, titled Radi-aid, contains the lyrics: "In Norway kids are freezing, it's time for us to care. There's heat enough for Norway, if Africans would share. Yes Africans keep thinking we can contribute. The warmth we've got
we'd like to share but we can't distribute."
The project, set up by the Norwegian Students' and Academics' International Assistance Fund, warns people too often view Africa as a basket case in need of charity and challenged the one-dimensional depiction of the nation.
"Africa should not just be something that people either give to, or give up on. The truth is that there are many positive developments in African countries, and we want these to become known," the website said. (ANI)