At a time when others car makers are planning price hikes, Tata Motors on Saturday announced discounts and freebies worth up to Rs. 1.5 lakh on purchase of different models which are valid till the end of this month.
The 'Ultimate December offer', ranging from Rs. 25,000 to Rs. 1,50,000, including cash benefits and exchange offers, are also applicable on accessories, extended warranty and other value added services, the company said in a statement.
Under the scheme, the company is offering benefits of up to Rs. 50,000 on the newly launched Manza Club Class, up to Rs. 45,000 on the Indigo eCS, up to Rs. 60,000 on the Indica Vista and up to Rs. 35,000 on the Indica eV2.
Moreover, the company is also offering similar benefits worth up to Rs. 25,000 on new purchase of Nano, up to Rs. 50,000 on Sumo Gold and up to Rs. 1.50 lakh on Aria.
"The scheme is valid till December 31, 2012," it said.
The company's announcement comes at a time when other manufacturers like Maruti Suzuki India, Toyota Kirloskar Motor (TKM) and General Motors have announced plans to hike vehicles prices from January citing pressure on margins due to currency fluctuation and rising input costs.
On Thursday, Maruti had said it would raise prices across models by up to Rs. 20,000. TKM also said it would hike by 1-2 per cent across various models.
Honda Cars India had said it was considering price hikes but details are yet to be finalised. Similarly, Volkswagen Group Sales India is also considering a price hike.
General Motors India had also said it was considering increasing prices of its vehicles across all models from January onwards by 1-3 per cent.
Tata Motors has been facing declining sales in a tough market and in November it reported 34.99 per cent decline in total passenger vehicle sales in the domestic market at 18,031 units as against 27,735 units in the same month last year.