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The Most Popular Cosmetic Operations

Cosmetic surgeons have few better customers than reality television star Heidi Montag. The 23-year-old star of the recently canceled series The Hills revealed to People magazine this year that she'd undergone 10 plastic surgeries in a single operate-a-thon day last fall.

Her operations included a (mini) brow lift, liposuction and surgery to pin her ears back. Montag had revisions done to previous breast implant and nose job surgeries, both among the five most popular cosmetic surgical procedures in 2009. She also indulged in wrinkle-smoothing Botox treatments, the most requested nonsurgical cosmetic procedure.

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Four of the operations she had were among the top 10 performed last year, according to new data from the American Society for Aesthetic Plastic Surgery. (For the record, the ASAPS urges careful planning when considering multiple surgeries, but did not directly address Montag's case).

Too bad other plastic surgeons aren't doing as well as Montag's doctor. The recession has hit the cosmetic surgery business in a big way. The number of major cosmetic surgeries plummeted 17% last year to 1.5 million from 1.8 million in 2008, according to an annual survey by the ASAPS based on data from 928 board-certified physicians. The two biggest declines were in facelifts (down 28.9%) and forehead lifts (down 30.7%). More than 90% of all cosmetic procedures were performed on women.

Text and images: Copyright Forbes.com Any unauthorised reproduction is prohibited.

Image: Eyelid Surgery




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