A senior Congress leader however said: "We would be spending almost Rs.10 billion (Rs.1,000 crore) in the next three months." A high level source in the Bharatiya Janata Party (BJP) said his party too had a similar budget. Under the law a candidate can spend between Rs.1 million (Rs.10 lakhs) and Rs.2.5 million (Rs.25 lakhs) in a Lok Sabha battle. The house has 543 elective seats.
80 paise for Congress, 60 paise for BSP! Images: BJP women workers holding, party's symbol during an election campaign rally for the party candidate in Guna, Madhya Pradesh.
But almost all political parties also shell out on advertisement and media blitz. The Congress has roped in Percept, Crayons and James Walter Thompson (JWT), three leading ad agencies to prepare the party's campaign strategy. "These companies are behind the concept, ideas and execution of the Congress campaign," former Madhya Pradesh Chief Minister Digvijay Singh, a member of the Congress publicity committee, said.