But almost all political parties also shell out on advertisement and media blitz. The Congress has roped in Percept, Crayons and James Walter Thompson (JWT), three leading ad agencies to prepare the party's campaign strategy. "These companies are behind the concept, ideas and execution of the Congress campaign," former Madhya Pradesh Chief Minister Digvijay Singh, a member of the Congress publicity committee, said.
Poll jitters? Try homoeopathy , advise doctorsImages: Painters create election materials ahead of Lok Sabha polls in Patna.
The BJP has hired ad agencies Frank Simoes-Tag and Utopia. "They have prepared the advertisements for the BJP which will be used on TV, FM radio and print media," BJP spokesman Sidharth Singh said. With the Election Commission outlawing the traditionally popular -- and cheaper -- wall writings and graffiti, the major political parties have no option but to spend big money.