Special: Lok Sabha polls 2009
"Since almost all major business houses are going through difficult times, they might cut down their campaign budget. However, this may in turn attract a larger share of unaccounted black money to support the political campaign," he added. Abraham said the main beneficiary of the huge spending would be the media sector. "Yet, given that such a large amount of money is going to be pumped into the economy during campaign, it is going to trigger some demand within the economy," he said. "The sectors that would directly benefit would be mainly media, be it print, audio or visual, communication and transportation," Abraham added.