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'Time-poor' women using smartphones, other gadgets more than men

Source : ANI
Last Updated: Sun, Mar 03, 2013 09:30 hrs

Today's 'time-poor' women are ahead of their male counterparts in using technology to do everyday tasks from maintaining the family's social network to online banking, a report has said.

Australian bank Westpac released a national survey that revealed the strong connection that women have with the technology in their lives.

Researchers said just as their great-grandmothers were the ones who embraced electronic household goods like fridges and washing machines as time savers, today's women are three times more likely than men to use a smartphone as a way to bank online, News.com.au reports.

The national survey, which covered 1500 people, found nearly half of women say they could not live without social media compared to about 22 per cent of men who felt the same way.

According to the report, over three out of four women say technology had made it easier to save time and money, manage finances and connect with others.

The survey found the power users of technology were young women and working women, the report said.

Nearly a third of women under 30 used their smartphone for online banking compared to 5 per cent of women aged 40 or older, while 86 percent of working women used a smartphone compared to 58 per cent of stay-at-home women, it added. (ANI)




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