Trendy Pakistani apparels with different hand embroideries and styles on rich fabrics attract hordes of customers in Jammu and Kashmir amid Eid festivities.
Cross-border trade has enabled the movement of goods and services and opened the doors for expansion of business in the province.
In the changing environment of the fashion world, there is surge in the demand for Pakistani fabrics and dress materials in Srinagar city, due to the stylish designs, which compliments the culture and dressing sense of Kashmiris.
A customer, Tabasum Ahmad, said that the designs and patterns of Pakistani apparels are unique.
"Basically, there has been a craze for Pakistani suites as the designs and patterns are unique. Usually, the stuff available in Kashmir comes from Saharanpur and other states. Pakistani suites with heavy veils are suitable and wide enough for Muslims because they have to cover their head and contours of the body. The quality of the cotton is very good. Pakistani dress materials are available in abundance in the market," said Ahmad.
Pakistani dress materials including embroidered, printed, silk and cotton suits are available in the local markets.
A dealer, Showket Ahmad, said that with the cross-border trade, the Pakistani dress materials are easily available in the market.
"Since the cross border trade has begun the demand for Pakistani suites has increased. The customer's first preference is to but Pakistani suit. Earlier, these suits were not easily available but now with the cross border trade these dress materials are easily available in the markets," said Ahmad.
The cross border trade started in 2008 after the Kashmiris demanded for an alternative trade route for business purpose.
Another aim of the cross border trade was to initiate contact between people living in both the regions and promote peace.
In wake of the decline in violence in India's Kashmir, one gets to see various development activities taking place in every sector. One such example is the opening of ATM in the border village and recently radio cabs were also introduced.
Recently India's junior telecom minister Sachin Pilot launched the video conferencing facility with the help of a landline phone in the state. It was launched under the aegis of the state run Bharat Sanchar Nigam Limited (BSNL). (ANI)