Naturally the shop caught the eye of the public and the small Jewish community living in Ahmadabad, who condemned the usage of the name.
When contacted, Rajesh Shah told AFP news agency that he had no idea what Hitler had done. It was just a name for him. Mr. Shah said he only later found out that Hitler was...well Hitler.
(Although considering that he even incorporated the Nazi swastika into his brand, that part is a little hard to believe)
Image: Rajesh Shah, one of the owners of a store named Hitler, prepares a bill for a customer in Ahmadabad, Wednesday, Aug. 29, 2012.