Vuvuzela - They drowned out the commentary, and led to the creation of a wide variety of apps that vainly tried to cut out their shrill noise from TV, mobile and Internet screens.
Much of the loud sounds featured across the football stadiums in South Africa this year during the FIFA World Cup came from the brightly colored plastic horns blown by the fans.
The horn is locally, and now internationally, recognised as the Vuvuzela.
Image: Three-year-old Amy holds a vuvuzela horn at the football-made-up belly of her pregnant mother on June 19, 2010 in Frankfurt an der Oder, eastern Germany.