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World's Most Expensive 'Cupcake'

Henry Ford brought the automobile to the mass market. Alfred Sloan turned the mass market car into a modern business. And Lisa Pongrace has created a way to ride around inside a giant cupcake.

Okay, Pongrace may not run sprawling factories able to crank out millions of cupcakes a year. The Berkeley-based designer has one thing the modern auto industry badly needs, however: a sense of mischief.

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That's what got the attention of the Neiman Marcus Christmas catalog. Always known for featuring a headline-grabbing gift--often sporting a six figure or more price tag--they needed something fun, and a little less expensive than usual considering the rotten economy. They spotted the solution at the Maker Faire: Pongrace's cupcake car.

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Images: GettyImages




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