New Delhi, March 25 (IANS) YES BANK signed up as Indian Premier League's (IPL) official financial services partner Monday.
Commenting on this development, Rana Kapoor, founder of YES BANK said: "IPL is the foremost event property in India which through its vibrant and innovative platform brings together the entire country, irrespective of regional or demographic diversity.
"We are confident that YES BANK's association with IPL for five years will facilitate our brand recognition and further propel our pan-India retail banking franchise."
IPL chairman Rajeev Shukla said: "IPL welcomes YES BANK on board. Our relationship will only get stronger in the weeks and months to come and we shall together ensure that we deliver a stupendous tournament."
The IPL 2013 will be played from April 3 to May 26. A total of 76 matches will be played over a period of seven weeks. The 2013 season will feature nine teams including a new franchise - Sunrisers Hyderabad.