Aircel, a leading telecom player, on Thursday launched a new retail recharge card 'Aircel Pocket Internet Games'.
Pocket Internet Games is a first ever retail initiative that will allow Aircel subscribers to download and play unlimited games along with unlimited internet access at affordable prices, said the company.
Aircel has associated with DisneyUTV and Electronic Arts (EA) for providing world-class gaming content to bring alive Pocket Internet Games that would offer more than 1500 titles from EA & DisneyUTV's exhaustive gaming catalogue for the gaming enthusiasts.
These would include some of the most popular and sought after games like Need for Speed, EA Cricket, FIFA, Medal of Honor, Toy Story and Pirates of Caribbean amongst others.
The mobile user can download any number of games and play immediately without staying connected.
Aircel has released a series of 6 exclusive card designs for Pocket Internet Games which would be available over the retail counters for mobile users.
Speaking at the occasion, Atanu Batabyal, Circle Head, Aircel Kolkata and Rest of West Bengal, said, "The potential in the Indian mobile gaming industry is still untapped. Mobile gaming expected to grow at a CAGR of almost 25% continues to be the largest contributor to the Indian Gaming industry.
"Since gaming is all that the youth wants to do, Aircel's Pocket Internet Games offering an exciting bouquet of games, unlimited internet and flexible pricing makes this first ever retail gaming card a very disruptive product."
"With 120 million internet connected mobile phones in India and it surely is the 'golden time' to maximize the potential of the mobile connectivity and reach out to the existing and potential gamers,"said Vishal Gondal, Managing Director - Digital, DisneyUTV.
"Gaming is amongst the most popular entertainment options today amongst the mobile phone audience. Leveraging technologies to provide them with engaging content and enhance the audience experience has always been our motive.
"It is products like these that will help evangelize gaming in the country and fuel its growth," he said.
The card's first look was unveiled by the Chennai Super Kings at a recent ceremony and will be available across India from Thursday.
The mobile gaming card starts at Rs. 31.