Bharti Airtel, leading integrated telecommunications company, on Tuesday announced a Race Partnership with the Mercedes Amg Petronas Formula One Team for the forthcoming 2012 Formula One Airtel Indian Grand Prix.
The strategic alliance gives Airtel access to the Mercedes Amg Petronas team along with rights to develop co-branded merchandise, use the race partnership logo, offer exciting mobile content, organize exclusive driver meet-and-greet sessions for consumer promotions and more.
Brand Airtel will also leverage the prominence of Mercedes Amg Petronas and its drivers Michael Schumacher and Nico Rosberg to further strengthen its connect with F1 fans and youth across India, Sri Lanka and Bangladesh.
Airtel branding will feature on the airbox and headrest of the F1 W03 car, and on the racesuits and helmets of Michael Schumacher and Nico Rosberg, for the duration of the 2012 Formula One Airtel Indian Grand Prix weekend.
Announcing the association, Bharat Bambawale (Global Brand Director, Bharti Airtel) said, "We are today delighted to enter a new lap of our brand's Formula One journey with an exciting alliance with the Mercedes Amg Petronas Formula One Team".
Ross Brawn (Team Principal of the Mercedes Amg Petronas Formula One Team) commented, "Taking our sport to new audiences is vital for our future and we are very much looking forward to working with Bharti Airtel in the run-up to this year's race, in order to bring our fantastic sport closer to the Indian fans."
The Mercedes Amg Petronas Formula One Team competes in the FIA Formula One World Championship and is based at the team's Operations Centre in Brackley, UK.
Home to over 500 employees, the team is headed by multiple World-Championship winning Ross Brawn, and owned jointly by Daimler AG and aabar Investments PJS. T
he engines for the team's Formula One cars are provided by Mercedes AMG High Performance Powertrains based in Brixworth, Northamptonshire.
The second and 2012 leg of Formula One Airtel Indian Grand Prix will be held on Sunday, 28 October.
Image: (L-R) - Nick Fry- Chief Executive Officer, MERCEDES AMG PETRONAS Formula One Team, MERCEDES AMG PETRONAS driver Nico Rosberg, Bharat Bambawale - Global Brand Director, Bharti Airtel, MERCEDES AMG PETRONAS driver Michael Schumacher and Ross Brawn - Team Principal, MERCEDES AMG PETRONAS Formula One Team in London announcing Race Partnership between Bharti Airtel and MERCEDES AMG PETRONAS for 2012 Formula One Airtel Indian Grand Prix.