American Express launches 'ezeClick'

Last Updated: Thu, Feb 21, 2013 10:21 hrs

New Delhi, Feb 21 (IBNS) American Express, a global services company, unveiled ezeClick, its one ID online payment solution, for the country's growing online shopping community.

ezeClick simplifies the checkout process by replacing the need to enter credit card details with just a single user ID, said the company.

It addresses the time-consuming and frequently frustrating online payment experience that requires online shoppers to fill multiple fields of information, such as Card Number, Expiry Date, Security Code, before a transaction can be completed.

American Express cardmembers need to register just once, create their ezeClick ID and use it for all future online purchases across all participating merchants.

Cardmembers can sync multiple American Express Cards to their ID and choose separate Cards for different transactions. In this whole process, no sensitive data is entered or stored at the merchant site.

Speaking on the occasion, Sanjay Rishi, President, American Express, India, said, "ezeClick is a result of our focus on enhancing the online payment experience for our cardmembers and merchants.

"It is safe, simple and secure for users and requires them to enter minimal information. The average online transaction size of American Express Cardmembers is more than 3 times the size of other online transactions."

Powering and securing this solution is American Express SafeKey which generates a One Time Password (OTP) on the cardmember's mobile phone and e-mail in real time. The OTP is then entered by the customer to complete the transaction in a few seconds.

The American Express ezeClick solution is live across leading online merchants covering travel, retail, utilities, apparels and entertainment, e.g. MakeMytrip, Bookmyshow, Infibeam, Vodafone, Idea, Tata Sky, ebay and Spicejet amongst many others.

More from Sify: