Kolkata, Nov 18 (IBNS) Pearson Education Services, a leading education services company, on Friday announced former Indian test cricket team captain Anil Kumble as its brand ambassador.
The cricketer shall endorse a range of cutting edge education products for Pearson Education Services, starting with DigiClass which is a world-class teaching tool.
Kumble said, "DigiClass is a very interesting teaching tool which makes classroom learning fun. It is a different experience altogether, and has a fresh approach towards education, which I believe will make a great impact on the education scene in India.
"With this, the child doesn't just memorize the topic but also experiences it. This product holds a lot of promise and I am confident that it will go on to become a great success. I wish the team and the brand all the very best."
With this announcement Pearson Education Services (PES) launched an integrated advertising campaign including television, print and digital media to promote their flagship product DigiClass.