Anil Kumble to promote Pearson Education

Last Updated: Fri, Nov 18, 2011 13:50 hrs

Kolkata, Nov 18 (IBNS) Pearson Education Services, a leading education services company, on Friday announced former Indian test cricket team captain Anil Kumble as its brand ambassador.

The cricketer shall endorse a range of cutting edge education products for Pearson Education Services, starting with DigiClass which is a world-class teaching tool.

Kumble said, "DigiClass is a very interesting teaching tool which makes classroom learning fun. It is a different experience altogether, and has a fresh approach towards education, which I believe will make a great impact on the education scene in India.

"With this, the child doesn't just memorize the topic but also experiences it. This product holds a lot of promise and I am confident that it will go on to become a great success. I wish the team and the brand all the very best."

With this announcement Pearson Education Services (PES) launched an integrated advertising campaign including television, print and digital media to promote their flagship product DigiClass.

DigiClass is Pearson's ICT based solution that aims at converting traditional classrooms into interactive sessions by combining state-of-the-art hardware with syllabus-compliant, multimedia content.

The concept of the product is based on cognitive learning which suggests that when an individual learns by experiencing, she/he processes the information better and therefore remembers it longer.

The DigiClass solution is currently being used by over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc.).

"Anil´s wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the experiential learning and the huge variety of animation. We are proud of this association and welcome Anil Kumble to the Pearson family," said Sikanth B Iyer, COO, Pearson Education Services.

The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability to remember things distinctively, since he has experienced it.

More from Sify: