Apparel brand Allen Solly is all set to take every possible initiative to popularize International Men's Day on Nov 19,
International Men's Day, celebrated on November 19 every year, was firsr celebrated in Trinidad and Tobago in 1999 and was supported by the United Nations.
The Allen Solly promotion targets women and urges them to gift their men things which are extremely important to them but are met with disapproval from their partners. These things include TV time, time to hang out with friends, the freedom to have a few drinks and time to play sports/games.
The apparel brand has even introduced collectible kits which have permission cards for all these items which give a man freedom to pursue these activities for three hours after presenting these cards.
These Men’s Day Special cue cards are available at Allen Solly stores (no purchase required) in NCR, Mumbai, Bangalore, Hyderabad and Pune. The offer is on between November 11 and 22.
The objectives of celebrating this day include focusing on men's and boy's health, improving gender relations, promoting gender equality and highlighting positive male role models.
It is an occasion for men to highlight discrimination against them and to celebrate their achievements and contributions, in particular for their contributions to community, family, marriage, and child care.