Apple reportedly sent colourful invitations to media companies for the much anticipated new iPhone range which was speculated to be come in a variety of colours along with a cheaper version of the flagship product.
The launch event scheduled for September 10 will witness the tech giant introducing a range of low-cost iPhones in a variety of colours along with a speculated gold-coloured phone apart from the basic black and white versions.
As the tech giant faces tough competition from rivals like Samsung and a variety of others who rely on Android OS, Apple's announcement of low-cost models is aimed at those customers who want to acquire the technology at affordable prices, News24 reports.
Apple earlier announced a store trade-in programme for customers to exchange their older iPhone models for newer ones with a credit of up to 280 dollars. (ANI)