Consumer technology giant Apple unveiled a new edition of the iPhone on Wednesday, upgrading the hugely popular smartphone in a bid to compete with increasingly stiff competition from rivals such as Samsung and Nokia.
Packing a larger screen, a far more advanced camera and 4G capabilities in a form factor that is thinner and lighter albeit longer, Apple introduced the the iPhone 5 as an upgrade to the iPhone 4S launched last year.
CEO Tim Cook, who took over from the company´s late co-founder Steve Jobs last year, presented the phone that also comes with the company's newest "A6" processor that it claims is twice as fast as it previous generation.
The 7.6mm thick phone will have three microphones, for better voice call quality, and a better 8 megapixel camera, along with improvements to the optics, that can take pictures on higher resolutions and longer battery life.
However, as expected the company also introduced a new dock located at the bottom of the phone that is used for charging and connecting it with computers, effectively making older charges and accessories redundant unless the user buys an optional adapter.
Apple said it has sold more than 243 million iPhones since its launch in 2007, but analysts said it faces increasingly tough competition ahead from companies that make smartphones based on Google's Android and Microsoft's Windows Phone operating systems.