Integrated textiles and branded apparel players Arvind Ltd. Friday launched its first Exclusive Brand Outlet (EOB) 'The Arvind Store' in the city.
The store will offer premium shirting and suiting fabrics for the customers and display brands like US POLO Association, Flying Machine and Arrow, making available ready-made as well as customized tailoring options.
"We open our 73rd store in the country and the first in Kolkata as we see a huge opportunity in this state which serves as the principal commercial, cultural, and educational centre of East India," said head-retail (EOBs), Arvind Ltd, P.S. Rajiv.
The store also brings in two concepts, namely, Studio Arvind and Arvind Denim Lab (ADL), where the former serves as custom tailoring unit, the later offers customized washed jeans made to order.
"These provide a choice on fabric, style, fittings, where the customers create and design their own jeans, making them in complete control of what they want to wear. The garment will be available within 10 days. Customers can also bring in old jeans to alter or recreate the styling," said Rajiv.