Audi announces price hike details

Last Updated: Thu, Dec 27, 2012 11:51 hrs

German luxury car manufacturer Audi on Thursday announced the details of increase in prices of its model range available in India.

The price increase would range between INR 59,000 to INR 369,000 (ex-showroom Delhi) across the model range from Jan 1.

"As we have stated earlier, the overall market scenario is challenging. The rise in input cost, depreciating rupee as well as continuous increase in fuel prices have made us re-evaluate our pricing strategy in India and increase the prices of our entire model range," said Michael Perschke, Head, Audi India.

"However, we are offering our customers customized and innovative finance options from Audi Finance which will make their purchase more attractive," said Perschke.

"In spite of the challenges, Audi is the growth driver of the luxury car market in India. Our company is also growing from strength to strength with 24 dealerships - the most recent one being Audi Ahmedabad. We have already surpassed the 2012 sales target of 8000 units even before the year comes to an end," he said.

Audi displayed stellar performance in November by crossing its sales target of 8000 units for 2012.

The luxury carmaker registered a total sale of 805 units in November 2012, a strong growth of 89 percent over the same period last year (November 2011: 425 units).

Audi recorded a 58 percent growth rate YTD with 8072 units sold from January to November 2012. (Jan-November 2011: 5117 units).

Prices have been revised across the Audi India model range.

The revised prices of the Audi A6 2.0 TDI will be INR 4,086,000 (up 2.5%); Audi A8 L 3.0 TDI q: INR 9,129,000 (up 2.5%); Audi Q3 2.0 TDI q: INR 2,790,000 (up 2.5%); Audi Q7 3.0 TDI q: INR 5,884,000 (up 1%); Audi S4 3.0 TFSI q: INR 4,849,000 (up 5%). (All prices ex-showroom Delhi. Detailed price list available with Audi dealerships across the country.)

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