Audi clocks 29% growth rate in Feb

Last Updated: Mon, Mar 04, 2013 14:43 hrs

Mumbai, Mar 4 (IBNS) German luxury car manufacturer Audi on Monday said it strengthened the strong start to the year 2013 by grossing sales of 775 cars in February 2013.

The luxury carmaker recorded a 29 percent growth year-on-year (February 2012: 600 cars). Steering ahead with its ambitious outlook for 2013, Audi has plans to sell 10,800 cars this year, which will be a significant growth over last year (2012: 9003 cars).

"Our sale of 775 cars in February signifies the increasing appetite of luxury car customers for Audi cars," said Michael Perschke, Head, Audi India.

"2012 was a stellar year for Audi, but we are confident of surpassing that and making 2013 more rewarding. However, the recent announcements in budget may dampen the spirit of customers.

"Increase in Custom Duty for imported cars and Excise Duty on SUVs was very surprising. We will have to seriously evaluate the impact of this hike on our prices and, have no choice other than to pass on the increase to the customer," he said.

In January, the brand with the four rings sold around 111,750 automobiles worldwide, an increase of 16.3 percent and testimony to a clear growth in all regions of the world.

Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 25 centers. The company recently opened new showrooms in Mumbai South and Lucknow.

"Despite a very competitive environment, new players and models we see a strong acceptance of our brand by the successful Indian business man/women. We see a clear trend that business leaders and achievers want to associate themselves with a winning brand like Audi," said Perschke.

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