Audi increases SUV prices

Last Updated: Thu, Sep 27, 2012 09:11 hrs

German luxury car manufacturer Audi has announced an increase in price of its compact luxury SUV - Audi Q3 2.0 TDI between 1 to 2 percent.

The new price will be effective from Oct 1 on both the high grade and base grade of the 2.0 TDI engine.

Currently, the Audi Q3 is priced at Rs 26, 21,000 onwards (Ex-showroom Maharashtra) for the base grade and Rs 31, 49,000 onwards for the high grade, and is available at all 21 Audi dealerships across India.

"Due to economic upheavals and rupee devaluation, we have increased the price by 1 to 2 percent on both the high grade and base grade version of Audi Q3 2.0 TDI," said Michael Perschke, Head, Audi India.

"However, we are still confident of achieving our sales target of 8000 cars at the end of 2012 and Audi Q3 will contribute significantly towards achieving this target," he said.

Since it was unveiled at the Auto Expo in January, this youngest member of the Audi Q family was one of the most awaited vehicles to hit the Indian roads in recent times, which is evident from its success of 500 bookings in the initial phase of market introduction.

Till date, 1000 Audi Q3s have been sold in India and only limited numbers of Audi Q3s are available for sale in 2012.

Audi continues to be the market leader in the luxury SUV segment in India with Audi Q5 and Audi Q7 and in the sports car segment with Audi R8, Audi R8 Spyder, Audi RS5 and Audi TT Coupe.

With an impressive YTD sale of 5406 cars (Jan-Aug 2012), the brand with the four rings came close to going beyond its 2011 annual sales figure (5511 cars) in the first 8 months of 2012 itself.

Steering ahead with an optimistic attitude for 2012, the brand with the four rings recorded a 48 percent growth rate YTD (Jan-Aug 2011: 3655 cars).

The luxury carmaker registered a total sale of 726 units in August 2012, a growth of 42 percent over the same period last year (August 2011: 510 cars).

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