Bajaj Auto, the world's third largest motorcycle company, launched advanced 100 cc bike, the Discover 100T, on Monday.
The Discover 100 Tourer is designed to revolutionize the 100cc motorcycle segment in India.
Powered by Bajaj's patented 4-valve DTS-i technology, the Discover 100T delivers 10.2 Ps of power, 30% more than other 100cc motorcycles, while still delivering fuel efficiency of 87 kpl.
Elaborating on the company strategy, K Srinivas, President (Motorcycle Business), Bajaj Auto, said, "For too long, the average commuter had to be satisfied with boring and undifferentiated 100cc bikes.
"While 100cc bikes do offer good mileage, their style, features and performance leave a lot to be desired."
"The steady growth of the more expensive 100cc bikes at the cost of the cheaper models is a clear evidence of this," he said.