Regional final round of Barista Lavazza Cafe Scrabble (BLCS) 2013 was organized here on Sunday.
The BLCS, which started from June 8 was organized across eight cities in India - Delhi, Chandigarh, Hyderabad, Bengaluru, Kolkata, Chennai, Pune and Mumbai and opened to all patrons, irrespective of any age group.
The Scrabble Association of India and Barista Lavazza selected 16 participants per city based on points from the registration period that took place from June 8-20 across the nation.
There were 12 participants present during the Eastern region BLCS final at Barista Lavazza Cafe, Park Street.
Neeraj Daga from Kolkata who managed to win the title of the eastern region received holiday packages from Club Mahindra, a hamper from Mattel and a hamper from Barista Lavazza.
Based on the highest points tally among these 8 regional winners, one selected national winner will receive an iPad in addition to the above prizes.
"Barista Lavazza was the first to bring the unique concept of scrabble more than 13 years back when it launched its first outlet," said Chief Operations Officer, India and SAARC at Barista Lavazza, Nilanjan Bhattacharya.
"Constantly aspiring to bring unique and innovative experiences to its patrons through initiatives such as Scrabble, the Guitar, cross industry tie-ups like association with fashion designer Rina Dhaka for thematic menu launch 'Milano Collezioni' and other such unique activities, we have always endeavoured to delight the customer," he said.
"We are happy and proud to bring back the magic of scrabble at our cafes and are confident that this re-launch will go down very well with our patrons and give them an opportunity to bind over a cup of good Italian coffee with their friends, family and colleagues," he said.
(Reporting by Devashish Sarkar)